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	<title>Improve Conversion</title>
	<link>http://www.improveconversion.co.uk</link>
	<description>The online resource dedicated to improving conversion online</description>
	<lastBuildDate>Fri, 14 Aug 2009 11:44:43 +0000</lastBuildDate>
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	<item>
		<title>Delivering Results From PPC (Part 1)</title>
		<description><![CDATA[Paid search can be the quickest tool to deliver results on your site.
Unfortunately, it can also leave many with a bad taste in their mouth and the thought that “Paid Search is not for them” or this is just a “money making scheme by Google”. PPC works and is why Google is now bigger than [...]]]></description>
		<link>http://www.improveconversion.co.uk/?p=92</link>
			</item>
	<item>
		<title>Content is King</title>
		<description><![CDATA[You may have heard it before but content really is king.
The way your content is displayed and the way it is structured will determine if users bother to stay on your site and move on to take action and convert.
It&#8217;s better to have a bad design and great copy than a great design but bad copy. [...]]]></description>
		<link>http://www.improveconversion.co.uk/?p=70</link>
			</item>
	<item>
		<title>Delivering Results From PPC (Part 2)</title>
		<description><![CDATA[These are the remainder of the tips to increase conversion from your PPC campaign.
7)  The Three Match Types
There are three important match types, broad, phrase and exact. Matches are keyword options we have to control how precise a user’s search term must be to trigger our adverts. To keep campaigns targeted use phrase and exact [...]]]></description>
		<link>http://www.improveconversion.co.uk/?p=96</link>
			</item>
	<item>
		<title>Targeting Specific Products/Services Using Domain Names</title>
		<description><![CDATA[Targeting specific products/services using domain names

Do you find it hard to target certain products/services using your site?
Does it feel like a huge task to rebuild a site to focus on all your products/services?
Do you find it hard to get sign off or internal approval for a new site build?

Even after sign off we have found many [...]]]></description>
		<link>http://www.improveconversion.co.uk/?p=63</link>
			</item>
	<item>
		<title>Top 10 Email Marketing Tips &amp; Advice</title>
		<description><![CDATA[1.      What&#8217;s the subject?
The most important aspect of an email is to provide an intriguing and
interesting subject line for recipients to be tempted to find out more. If
possible carry out an initial Split run test on a small proportion of the
email list. For example we tested two different subject lines for
LondonCakes.com. We discovered that one [...]]]></description>
		<link>http://www.improveconversion.co.uk/?p=50</link>
			</item>
	<item>
		<title>Getting The Most Out Of Analytics</title>
		<description><![CDATA[Analytics is a must have on any website. If you do not have it set up yet, we would recommend you to sign up for your free account with Google at http://www.google.com/analytics/sign_up.html
One of the key features of Analytics is setting up what is known as goal tracking. With goal tracking in place, you can view [...]]]></description>
		<link>http://www.improveconversion.co.uk/?p=72</link>
			</item>
	<item>
		<title>Are Online Forms Your Friend or Foe?</title>
		<description><![CDATA[Every site today should have a form of some sort to capture details and make it easy for potential customers to get in touch or register.
However, more often than not the form makes it harder rather than easier for a customer to make contact.
Common Mistakes on forms

No title or heading above the form to tell [...]]]></description>
		<link>http://www.improveconversion.co.uk/?p=68</link>
			</item>
	<item>
		<title>Using Domain Names To Improve Conversion</title>
		<description><![CDATA[All the evidence suggests that you can get high rankings for keywords in your domain names fairly easily. A domain name such as www.antiqueclocks will work better than www.bobsemporium . This situation has been fairly constant over the last 5 years.
That’s great but finding a domain name with your keyword that is a sensible length or a [...]]]></description>
		<link>http://www.improveconversion.co.uk/?p=56</link>
			</item>
	<item>
		<title>Don’t Assume Everyone Uses The Same Browser As You</title>
		<description><![CDATA[How life was easy with just one browser, however today there are several browsers your customers could be using.
Additionally each browser has different versions and you should conduct several tests to ensure all visitors can access and use your site. The more visitors that can use your site effectively, the higher your conversion rate will be.
Let’s think [...]]]></description>
		<link>http://www.improveconversion.co.uk/?p=83</link>
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