Improve Conversion

All the evidence suggests that you can get high rankings for keywords in your domain names fairly easily. A domain name such as www.antiqueclocks will work better than www.bobsemporium . This situation has been fairly constant over the last 5 years.

That’s great but finding a domain name with your keyword that is a sensible length or a well know extension (like .net .com .co.uk .org) can be challenging and time consuming when you have to try to contact sellers and negotiate a fair price.

Using Geography for better results

One area that we always surprisingly seem to find availability is with geographical areas in the domain name.

One of our IT clients FOS were targeting the phrase IT Support. Their main service area is the county of Essex. We agreed to build a microsite under www.itsupportessex.co.uk

Not only were we able to get the site listed in the top 3 for IT Support Essex and Computer Support Essex by following on site best practices and some themed link building but we found the domain name worked better at generating clicks.

Potential customers would see an advert or listing with a URL that seems more relevant to their search and are more likely to click the advert.

This approach delivers

• Higher SEO rankings.
• Increased conversions from search to click through.
• Increased conversion to leads/sales as the customer feels they are on the right site.

Where can you find suitable domain names?

Try domain selling sites that offer available alternatives to your initial request. If you can’t find a suitable domain name try domain resale sites such as www.sedo.co.uk  . You can also look to buy websites for sale with a presence and history on Google for quick success. Just ensure that if you rebuild the site you redirect old pages to any new pages using the Google 301 redirect.